In this project, students were expected to create a 3-D visual retail space/store design and an integrated marketing multichannel campaign.

With a group of three, we created a brand extension of Nike called Nike: Femme that focused on inspiring women to get active through innovation and customization. The extension of Nike: Femme uses Nike’s already existing brand DNA with additional cutting edge elements and services, such as, a new 3-D visual retail space, mobile shop/app, marketing strategy, outdoor advertisements, and TV commercial design, as well as integrating an interactive experience between the store and the customer. 

Our store enables customers to not only shop, but also engage in studio workout classes to earn rewards points, try in-store products with latest exercise equipment, and use an interactive virtual fitting room.